Creating a brand culture is NO easy task. Of all the strategies to build a loyal consumer base, our best tactics are to 1) Listen and 2) Tell a great story that is relevant to that consumer base. For years people have been bombarded with brands declaring what culture should look like… but we are entering a unique time where brands are starting to listen to culture and tell stories that integrate WITH culture. This strategy is what effectively connects brands to like-minded individuals and builds a flourishing brand culture.
As our clients grow and evolve, it is equally important for us to be adapting alongside them in an effort to stay relevant to them and the needs of their consumers! The @rockstarz_burger
brand refresh included evolving their logo system and elevate new culture materials including uniforms, identitysistem, website, takeout packaging, and social media presence.