What is sustainability?🌱 It is very much the talked about conversation, rightly so, but it can mean so very much to many different people. You only have to look at the passion from both the vegans and the farmers to see how divisive it has become, and how everybody thinks that what they are doing is the only right way.
And yet it isn't. Not necessarily. And this got me thinking about what sustainability actually means.
I have read many descriptions, and the one that I like comes from Mitchell Grant. "Sustainability focuses on meeting the needs of the present, without compromising the ability of future generations to meet their needs. The concept of sustainability is composed on three pillars: economic, environmental, and social - also known informally as profits, planet and people." We are so used to convenience, technology, mass consumerism, and want change, but to what cost? How much of our own convenience and luxuries are we prepared to leave behind, to meet all 3 pillars and not just the one that makes us feel best or gives us the biggest voice?
As business owners we are particularly conscious of all 3: we understand the importance of people especially if you employ staff, and the sense of belonging from the relationships with people around you outside of emergencies; we value being able to make a profit, not the dirty word we are often led to believe in, but surplus money over what is absolutely required so that you can grow your business, invest in yourselves, in your communities, and in your charity work/donations (and that includes all those raffle prizes/sponsorships you give), and how rural communities thrive when money is spent in them; but we also understand how important it is to protect the beautiful landscapes that surround us, and for which YOU are guardians.
We know it is integral to how we live our lives, and how we run our business, and we are happy to slip up 20% of the time, because we get it right 80% of the time. Sustainability is living. Sustainability is life.
What do you think? What does sustainability mean to you? 🌱
#sustainability #sustainablelife #sustainablelifestyle #greenlife #greenliving #ecofriendlyliving #ecofriend